The Sunday Times recently christened FLORA: Fashion Loving, On the run, and very Retail Aware.
These days it all about versatile quality outfits- no more superfast trends, cheap clothes, high turnover items, we're talking quality clothes that will last and won't date- the elusive 'key pieces' that make the outfit, make the wardrobe. Wearable clothes with a fashion twist.
For the ultimate trouser, boot, coat, dress, shirt- inspired by the timeless minimalism of Celine, look to the likes of Whistles, Zara, Cos, Next to deliver "fashionability thats about.. sensibility"... And not a pair of £2 Primark jeggings in sight. Just call me Flora..
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