More than just meatballs....

West End retailers are reporting a big surge in sales of products from Scandinavia, with  a 400% YOY increase and 20% sq footage increase, boosting sales. Homeware, food and clothing from the region are now worth an estimated £300m a year.
Trend experts attribute the surge in popularity to our increased demand for functional, stylish, and sustainable products in these straitened times! Reliable Scandinavian favourites such as H&M and Ikea have paved the ground work for the love affair by introducing us to Scandinavian products, but some of the new names performing well in central London include Cos Skandium, BoConcept, Day Birger, and have the potential to be just as big.

And you thought it was just Meatballs and Loganberry jam!