Very interested in Google's new venture http://www.boutiques.com/ - their attempt to make online fashion shopping easier and abit more interesting. Both worthy aims indeed. Whilst it is relatively easy to shop for certain goods online; those which are standardized and easy to compare in terms of functionality and price (such as brown and white goods), the experience tends to be more akin to searching for the needle in the proverbial haystack when it comes to fashion online.
Oh the nights I've spent in front of the laptop trawling through endless pages of fluff from my usual go-to online fashion retailers, either looking for something in particular (why can't I find a classic, plain belted trenchcoat from any of the high street stores? Anyway I digress), or in the hope of finding an inexpected gem.
So what is this new website of which I speak?
Well, the site offers a large curated range that has been categorised by colour, style, designer, celebrity, trend, retailer, blogger and silhouette. The site's search engine is then able to identify items of clothing and accessories by one of several basic style genres: classic, romantic, casual chic, edgy, street and boho; and can much more accurately suggest items and/or accessories that fit the user's personal preferences (for those who don't love it when they try to order a little black dress and are suggested a pair of sneakers to 'complete the outfit'. And it's not as if Google doens't already have pretty good form with matching user behaviour to potential 'likes'. You can also create your own personalised boutique, and make the experience social by following boutiques created by celebrities, friends, designers.
I think the site looks pretty good actually- similar to the 'magazine' style increasing numbers of fashion online sites are adopting. But in the interests of being able to give you a full review of whether this is going to completely rock your clothes shopping world- I have created my own boutique on the site!!! It's very much a work in progress so please bear with me.
Please have a look and let me know what you think!
See All Her Faces Boutique
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